(guǎng gào) - advertisement, advert in Mandarin
guǎnggàoTraditional: 廣告
Translation
advertisement, advert
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Word origin
A compound of 广 (guǎng, broad, wide) and 告 (gào, to tell, to announce), so a telling made broadly, to everyone.
- Origin
- compound
- Root
- 广 (guǎng, broad) + 告 (gào, to tell)
Stroke order
广
告
Examples
。
There are far too many adverts on television.
。
He saw an advertisement in the newspaper.
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The company spent a lot of money on advertising.
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This advert is rather good.
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I do not want to watch the adverts.
广告 (guǎng gào) covers the whole English family of advert, advertisement and commercial. A television spot, a billboard, a small ad in a paper and a banner on a website are all 广告.
For the activity rather than the object, Chinese uses a verb plus the noun: 做广告 (to advertise, literally to make an advert) and 打广告 in more colloquial speech. There is no separate verb, so a sentence like 我们要做广告 is how you say "we need to advertise".
The tone pair is worth drilling. Third then fourth, guǎng gào, with a dip and then a drop. Learners often flatten the first character towards a first tone, which pushes it towards 光 and muddles the word.
Where this fits
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Mandarin · Free printables
广告: worksheet, infographic and listicleThe padlock and Plus mark show a Kilo Lingo Plus feature. Start your free week to unlock it - no card needed.
Free printable study downloads for the Mandarin word "广告" (advertisement, advert): a worksheet with the answer key built in, an infographic, and a sentence listicle. Open any one to view, print or save.
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Start your free week (no card)This word is taught in chapter 27, lesson 8: 广告, 蛋, 生日快乐 and 7 more words.